The Powers Quarter
Powers Irish Whiskey has its home in Dublin, once distilled in the John's Lane Distillery that is now the National College of Art and Design. Although the whiskey is now distilled elsewhere, the brand wanted to pay homage to its roots, and launched the Powers Quarter; a selection of bars and other locations around the part of Dublin where the distillery was and where its workers would have lived, and indeed drank.
I created the identity for the Powers Quarter, with individual logos for each of the six bars that were a part of it at time of launch. I also created other pieces of design collateral for the tour, including a 12 page Z-fold booklet that was to serve as the guide for a tour of the Powers Quarter.
LOGO INSPIRATION
