Jameson Irish Whiskey Visit Assets
One of the most extensive projects I have undertaken in my time at Irish Distillers Pernod Ricard is the creation of an identity, and supporting assets, for the sector of the company that welcomes groups of international representatives (sometimes numbering in their hundreds) from other Pernod Ricard companies.
The identity had to of course fall under the umbrella of the Jameson Brand world, in terms of colour and use of the core Jameson logo, but retain a level of uniqueness to the visits. To do this I created a circular grouping of icons that included many elements of Irish culture, some pertaining to the culture around Jameson Irish Whiskey, others to Irish culture in general, and others to the activities the visitors would engage in in their time in Ireland.
This purpose of this circle of icons was to provide an easily identifiable symbol for the visitors, and was placed on all assets associated with the visits. These included: itineraries (bilingual where necessary), a map of Dublin, wristbands, luggage tags, welcome cards, bus signage, welcome signs and more.
